X-cite by Alghanim Electronics in collaboration with RED Entertainment & Activision, held an action packed launch event for the exclusive release of the much awaited PS3 game ‘Call of Duty – Black Ops 2’. Activision, the largest software publisher in the interactive entertainment software industry released the highly anticipated Call of Duty Black Ops II which is known to be the biggest game of the year by the gaming community.
Reaching out to all gaming enthusiasts in Kuwait, X-cite invited its customers for the exclusive launch of the game that took place at the Avenues on November 12th 2012, from 9.30 pm – 12 midnight. The new Black Ops is the first Call of Duty game with ‘branching’ storylines – ie where the player can change how the game ends. X-cite created the ambience of the game with a unique instore set up that included barricades, barrels, sand bags, as well as a jeep wrangler which gave the actual feel of the game. During the event, X-cite held random competitions such as paint ball competition depicting actual characters from the game, which gave customers an exhilarating gaming experience.
Adding to the excitement a flashmob was done by Q8cosplayers who were present at the event showcasing a variety of different costumes. A costume competition was held as well where the best costume went to a character from the popular Japanese animation Naruto. Customers could also play the actual Call of Duty game and the first iteration of the PC Call of Duty game in the game zone to bring back memories from the first of its series. Promoters dressed up in army suits interacted and engaged with the crowd and helped to promote the game.
Due to the games widespread popularity it even broke the record for the highest preorders. X-cite had launched a preorder campaign a month before the release where a customer was eligible to win a Jeep Wrangler, Turtlebeach headsets and loads of other exclusive prizes on ordering their game. Customers flocked in numbers to participate at the launch event and were very enthusiastic throughout all the competitions. A prize ceremony was held towards the end where the X-cite team handed out various prizes to the winners and giveaways to the participants. X-cite received an overwhelming response from hundreds of gaming enthusiasts and were thankful for their tremendous support to make launch of Call of Duty – Black Ops 2 a great success. The game is now available in stores as well as can be ordered online through X-cite’s web portal http://www.xcite.com